Is it time REBrand Your Business?

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If you’re asking whether it’s time for a small business rebrand or not, that’s a good indicator you should be thinking seriously about rebranding. You may see many signs you need a rebrand, but each sign probably needs a different action taken. A rebrand is complex and can consist of a partial rebrand or a full rebrand. Your business may need a complete overhaul which could go as far as a new name, that’s a big undertaking. There are a few signs that even your gut can tell you a rebrand is necessary:
  • It’s been a long time since you established your brand.
  • Your current brand is dated.
  • Your logo was created hastily, cheaply, or you’re not happy with it

Here are questions you can ask yourself to help decide if a rebranding is necessary. This may be a good first step, even if you go a bit further and ask others for their input.

  • How long has it been since a rebrand?

  • Was your last rebrand significant or minor?

  • Has your brand been changing over time or has it been static for years or decades?

  • What is your current brand not communicating?

2 tsp.

Oil

Determine problem areas, weaknesses, in brand. Logo, tagline, etc

Determine correct pricing strategy for your brand. Too high/low is a problem.

Police your  brand. Be proactive and  safeguard your brands image. Establish  Brand guidelines. Determine who/how you want to be represented.

 

IDENTIFY ALL
PROBLEMS
INCONSISTENCY
 
PRICING
 
PROTECT
 THE BRAND

Be consistent  in your marketing, interaction with customer.

 

SERVICE
 

Provide high quality, professionally skilled services.

 

IDENTIFY ALL
PROBLEMS
INCONSISTENCY
 
PRICING
 
SERVICE
 
PROTECT
 THE BRAND